It doesn’t seem a year ago that I was writing about Veganuary 2017.
The 2017 Veganuary initiative worked well. It created a lot of awareness in Joe Public that the western world’s eating habits weren’t possibly what they should be, and that alternatives were available.
You can read about Veganuary 2017 here.
A lot of people sat up and took notice. Not enough. There are still many out there clinging to “normal”. A lot of folk can be found in fast food joints. Others can be found in hospital beds and doctors surgeries, absorbing huge amounts of costly drugs and medications.
And either being totally unaware of Veganuary, or totally opposed to such a drastic concept.
So here we are again, looking at what has happened in the last year.
There has been a big upsurge in fashionable cooking. Television programmes, newspapers and magazines promote the latest trends in upmarket foods from around the world. Many recipes consist of high fats and sugars, recipes for obesity and heart disease.
On the positive side, some leading culinary figures, notably Jamie Oliver, have been campaigning in the UK for more nutritionally beneficial meals, and a curb on crisps, sweets and sugary drinks. Jamie’s latest attack has been directed towards energy drinks. Apparently, and often with parental approval, children have been taking energy drinks to school in an attempt to keep themselves awake and focused.
The real problem here, of course, is the reason behind the children’s lack of attention – namely late nights, computer games, facebook and poor diet. A third of children leaving primary school for secondary school are already obese or overweight.
Everything comes back sooner or later to diet and nutrition.
Load anyone up with junk food and sugary drinks, and their ability to operate constructively deteriorates accordingly.
While it’s a tough call to change habits overnight, initiatives like Veganuary can only be good for those who want to listen and move towards healthier eating.
Since last Veganuary, sales of fresh meat in the UK have fallen by £328 million. Sales of fresh milk have fallen by £54 million and cheese sales have fallen by £23 million.
All of these items have been replaced by plant-based alternatives. More vegetables are being consumed, more soya products, and more pulses and legumes.
As time goes by, hopefully the need to breed, fatten up and slaughter huge numbers of animals in appalling conditions will diminish. Farmers will grow more vegetables for human consumption, instead of grain to feed badly treated animals.
In the United States, 16 million people now eat no animal products at all. The initiative is progressing all around the world. The ball is rolling.
So if you haven’t already, jump on the Veganuary bus. Read all about it here.
Following a healthy eating regime will be far more profitable than any bitcoin or cryptocurrency initiative.
Good health is far more important than wealth.
Enjoy your food. Best wishes, Chris.